It's hard to imagine how freshly baked bread from the in-store bakery could possibly get any better - but it has!
Tesco now uses 100% British flour in all its British bread that's made and baked in store. Now, whenever your enjoying that heavenly fresh bread experience, you're helping UK producers, too.
‘We've always been proud of our range of freshly baked bread,' says Bakery Manager Russell Murphy. ‘And now we're pleased to be using even more quality British ingredients that help make it taste so good.'